Games Workshop has a report titled "Our Business Model" on their Investor Relations page, and I, as an MBA who works professionally in marketing (and who has played Warhammer for nearly 30 years) thought it would be interesting to review it, make comments on it, and respond to it. I'm going to be reproducing it…
DISCLAIMER: Games Workshop gets an awful lot of money from me, so I freely admit that they are definitely doing a lot of things very right. Even though I'm writing this article I don't consider myself to be a hater. I'm not trying to drag Games Workshop through the mud, just make some suggestions that…
With the Space Marines the most well known faction associated with Warhammer 40k, to the point of even being synonymous with the game, it's only fair that someone would want to know the origin of the Space Marine Legions, how they're organized, and what happened to all of them. This article will answer those questions.…
The God Emperor of Mankind is the leader of the Imperium, but he's more than a leader: he is a father and a god to them. He created the Space Marines, created the Primarchs, and it is through his incredibly psychic abilities that the Imperium continues to exist as well as allows Imperium ships to…
WWIII: Team Yankee is a wargame from Battlefront (the same company that does Flames of War), which is based on the novel, Team Yankee, by Harold Coyle. The book, which came out in 1987, is a technothriller which describes a shooting war in East and West Germany at some point during the 1980s.
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There is no one-size-fits-all army that everyone should start Warhammer 40k with. Each has its own unique playstyle and lore and look, all things that ought to be kept in mind when deciding which army is the right one to spend your hard-earned dollars on.
If you're reading this article, I'm going to…
The introduction of tanks into the fighting of World War One is the stuff of legend (and very often myth, as the tanks weren't quite as effective back then as we like to think they were). Those tanks were intimidating and terrifying when first viewed, but they were hell to drive in, with the crew…
We've been waiting all week for the new reveals for WarhammerFest, and quite a few people accurately predicted what we would get: Warhammer Age of Sigmar 3.0. The big reveal, at least to my mind, was something that I don't think anyone was expecting: that the Stormcast Eternals were going to be awesome, and that…
I did it. I splurged and got Marvel Crisis Protocol even though it has nothing to do with any of my other gaming. I've got all the miniatures sitting here on my desk beside me and I'm intimidated by them because supersuits kinda have to be the perfect vibrant colors, right? It's not a soldier…
So if Day 2 was a disappointment with very few new 40k models released and no real surprises of note, Day 5 has turned that on its head. Yes, there were Orks, which we all expected, but the orks are AMAZING, and there are so many of them. So, yes, we all knew they were…